The Kid&rsquos World on the sixth floor of the South building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aging 3 to 10, which provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting innocent imagination, and to follow their instincts, to explore the nature in their own way.
How to integrate the three-layer staggered structure of different heights on this floor is a challenge for the architect. Derived from the concept of Dandelion Hill, the whole space grows and flows naturally with the rhythm of the &ldquocontour lines&rdquo. Splendid colors shift between entertainment zone and retailing stores, where the communication between families takes place and kids are growing up. Through creating an interactive space, the design enlightens and inspires the kids, while encouraging their parents to come along with their exploration.
The architect is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of &ldquocontouring lines&rdquo in an undulating geography. In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.
The main scene is in the lift hall, the dandelion stems breaking through the soil and spreading. The &ldquosinging&rdquo stem art installation encourages the kids to hear the nature simply with ear, paying close attention. As kids are opening eyes, enjoyable Flower Bud Book House and splendorous &ldquoRainbow Forest&rdquo come to sight. The kids climb through the playful sliders with their body fully touching and feeling the movement, exploring tree houses in central plaza. In the end, they reach the shining &ldquoFairy Masquerade&rdquo.
Like a palette being knocked over, the project brushes up to 200 colors in areas with different themes. Art installations and stores bump into and merge with each other, bringing livelihood and amusing expectations to the space.
The entire space is metaphorical for the process of life from budding, growing to maturity, encouraging the creative caprices and ideas to grow in kids, and leading them to explore the magic of nature. It is also an experimental innovation to insert recreational activities in retailing spaces.
主题场景是从电梯厅破土而出的蒲公英花茎发散开来 The main scene is in the lift hall, the dandelion stems breaking through the soil and spreading
“会唱歌”的花茎装置艺术墙 The wall of “singing” stem art installation
鼓励孩子们用耳朵去聆听大自然的声音 Encourage the kids to hear the inner voice of nature with simply ear
走出电梯厅，映入眼帘的是富含童趣的花苞书屋。 Walking out of the elevator hall, As kids are opening eyes, enjoyable Flower Bud Book House。
花苞书屋长廊 Flower Bud Book House Gallery
电梯厅破土而出的蒲公英花茎. The dandelion stems breaking through the soil in lift hall.
从"花苞书屋"鱼贯⽽行, 来到一段台阶之前。 Follow the " Flower Bud Book House " and walk to the stairs.
設計師灵感源自蒲公英之丘，構想出山丘的形態，运用地貌高低起伏的“等高線”韵律，在4200平米的空间里，将零售店鋪和公共體驗娛樂區融入环形動線之内。 The architect is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of “contouring lines” in an undulating geography. In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.
台阶具备三种功能:滑滑梯、踏步、休息长凳;孩⼦们和家⻑长可以选择⾃己喜欢的⽅式进⼊到"蒲公英之丘". The stairs have three functions: slides, steps, rest benches; children and par-ents can choose one of the functions to reach the "dandelion hill". 围绕中心广场的是零售店铺，游乐空间的位置和布局确保了各空间均与零售店铺建立良好的连接，实现了零售与体验活动的灵活转变。 Around the central square is the retail store, the entertainment space and the retail store have established a good connection, retail and experience activities can be flexibly converted.
"云朵"与漂浮的"蒲公英"模糊了天际线 Dandelion is dressing up the sky.
彩虹森林一侧的步道，商场中庭的景致尽收眼底 The walkway along one side of the Rainbow Forest, taking over all the view of the atrium in mall.
孩子在这里无拘无束嬉戏，用身体去触碰童趣滑梯、探索中心广场的树屋... The kids climb through the playful sliders with their body fully touching and feeling the movement, exploring tree houses in central plaza.
孩子们可以坐在"彩虹森林"的树洞上休息，也可以捉迷藏，还可以通过仅有孩子身高的树洞进⼊店铺。 Kids are resting in tree holes, playing hide and seek, going into stores through tree holes with the height of a kid.
灯光璀璨的“精灵舞会”，天空浮动的蒲公英像是舞台灯，地面多彩的线条像是律动的音乐，将整个舞会气氛点燃，孩子们可以在此尽情的释放...... In the splendorous “Fairy Masquerade”, the flying dande-lions in the air light up the stage, and the colorful dancing lines on the ground rhyme with the melody, booming the atmosphere to climax,to follow their instincts